Upcoming ENL Training:
TBA
Upcoming Training in the Area:
Workshop Luncheon: Deeper Dive – Creation of Giving Clubs & Special Events
Host: Association of Fundraising Professionals VA, Shenandoah Chapter
Presenter: Kevin Callanan of CES
Spotswood Country Club, Harrisonburg, VA
October 17, 11:45AM – 1:15PM
$20 Members | $30 Guests | FREE for first time guests
CONTACT: Carrie Budd
The Board’s Role in Fundraising
Host: The Community Foundation of Central Blue Ridge
Presenter: Cindy Colson
Best Western PLUS, Waynesboro (109 Apple Tree Lane)
October 30, 3:00PM – 5:00PM
Fee: $55 per person | Discount available for representatives of any CNE member organization – pay only $35
CONTACT: The Community Foundation of Central Blue Ridge – 540.213.2150
Upcoming Webinars:
The Four Cornerstones of Nonprofit Board Governance
Host: Funding for Good
October 16th, 2:00PM
FREE to all attendees
Description: Wouldn’t it be great if every one of your board members knew exactly what they need to do and when? While it is your job to pick enthusiastic and experienced leaders, Funding for Good can help you educate them!
Invite your team to join ours for a deep dive into the four cornerstones of board roles and responsibilities. This one-hour webinar will break down the most fundamental legal and ethical functions of the nonprofit board and highlight key strategies so that your board can govern more effectively.
At the end of this session, you will be able to understand the four cornerstones of board member roles & responsibilities that relate to:
- Fiduciary Duties
- Planning and Policy
- Resource Development
- Outreach and Awareness
Developing a Strategic Plan for Volunteer Engagement
Host: The Learning Center
October 22nd, 2:00PM – 3:00PM
FREE to all attendees
Description: Are you engaging volunteers with an eye to the future? Do you know what your volunteer program should look like in 3 or 5 years? Join us as we talk about the fundamentals for creating a strategic plan for volunteer engagement for your organizations. This webinar will include components that should be included as well as ideas for working with organization leaders to include strategic goals for volunteer engagement in your organization’s overall strategic plan.
How to Turn Event Guests Into Donors
Host: CharityHowTo
October 22nd, 1:00PM – 2:00PM
FREE to all attendees
Description: Wouldn’t it be great if there was an easy-to-follow strategy that helped organizations engage event guests and turn them into donors?
In this free 45-minute live webinar, event planning expert A.J. Steinberg will show you how to make guests feel the love at your event and turn that into long-term supporters.
In this 45-minute FREE webinar you’ll learn…
- How to apply donor-centric messaging to your event
- How to pivot from “us” to “you”
- How to use appreciation in all of your event elements
- How to get “up close and personal” with the art of appreciation
- How face-to-face beats smart phones every time
- How to switch from “mobile phone mentality” to real time engagement
- How to use mingle-time to build community
- How to use post-event engagement to keep the love flowing
- How to use AJ’s awesome post-event protocol to turn guests into donors
12 Golden Rules of Nonprofit Finance
Host: propel nonprofits
October 22nd, 1:00PM – 2:00PM
FREE to all attendees
Description: Nonprofit financial health can seem like an elusive, nuanced and subjective judgment call. But when you break it all down, it boils down to 12 Golden Rules of nonprofit finance that help keep your organization healthy. From budgeting to operating reserves, if you follow these rules, you’ll be on your way to a better understanding of nonprofit financial health. This session is a great introduction for those who are new to nonprofit finance.
It’s a New World: How to Cultivate Your Online Community
Host: Firespring
October 23rd, 2:30PM – 3:30PM
FREE to all attendees
Description: One of the biggest challenges facing organizations is changing the culture of giving and engagement, and our futures depend on it. Often we get so caught up in ‘the ask’ that we forget what motivates people to support us in the first place: relationships. Join Angie Kubicek, chief marketing officer at Firespring, to discover the secret sauce of cultivating a community of online donors primed and ready to support you. You’ll learn:
- What donor stewardship means in an online world.
- How to fire up board members, volunteers, donors and staff to fundraise every day.
- 10 vital actions to cultivate a network eager to support you.
- How to generate loyal support long past a specific campaign.
- Why a consistent communications plan is essential.
Although campaigns serve their purpose and give donors an exciting event to rally around, the time in between initiatives can make all the difference. We guarantee you’ll walk away confident in the steps you need to earn the trust and vigorous support of your online community.
Marketing Trends Nonprofits Need to Know (and Embrace)
Host: Firespring
October 24th, 2:30PM – 3:30PM
FREE to all attendees
Description: Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2019 marketing trends that’ll shape your nonprofit’s future and grow your impact, including:
- How to use artificial intelligence (AI) to engage.
- Micro moments and influencer marketing.
- Gaming as a fundraising and awareness tool.
- The differences between visual, local and voice search.
- How to automate your marketing.
8 Super Easy Tips to Skyrocket Your Email List to Grow Your Membership
Host: Personify Wild Apricot
October 29th, 2:00PM – 3:00PM
FREE to all attendees
Description: Do you ever feel like your organization isn’t getting the audience it deserves, even though you’re doing great work?
For many organizations, building a bigger email list of subscribers is a priority – it can give you a larger audience to spread the word about your mission, as well as for promoting events, fundraising, and more.
If you want to reach a larger audience but aren’t sure where to start, we invite you to join us for our upcoming webinar with nonprofit communications expert Sean Kosofsky. Sean will share his steps for boosting your email list, and show how a bigger list can help you increase donations, find more volunteers, and build power to achieve your mission.
In this webinar, you’ll learn:
- How to use landing pages and lead magnets as tools to quickly convert strangers into followers
- How to export the emails of your LinkedIn contacts, board members, staff (and how to connect with them)
- How to use all your relationships to share high-performing landing page links and supercharge your list’s growth…at no cost!
Introduction to Finding Grants
Host: GrantSpace by Candid
October 30th, 2:00PM – 3:00PM
FREE to all attendees
Description: Are you new to the field of grant-seeking?
Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this introductory course.
You will learn the 10 most important things you need to know about finding grants, including:
- Who funds nonprofits and what are their motivations.
- What do funders really want to know about the organizations they are interested in funding.
- How do you identify potential funders and make the first approach.
- In-person classes will end with 30 minutes of hands-on, guided online grant research. It is advisable, but not necessary, to bring a laptop/tablet for this portion of the class.
Social Media 101 for Nonprofits
Host: Firespring
October 30th, 1:30PM – 2:30PM
FREE to all attendees
Description: This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.
Join us to learn:
- How to use Facebook to create awareness for your organization.
- How nonprofits are using Twitter to connect with constituents.
- Why nonprofits must be LinkedIn to be fully connected.
- Powerful no-cost or low-cost tools to manage your social media presence.
How to Decipher Your Web Analytics (and Use Them to Your Advantage)
Host: Firespring
October 31st, 2:00PM – 3:00PM
FREE to all attendees
Description: You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary–and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.
Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. Join Firespring’s VP of support services, Molly Coke, in this free educational session to discover:
What web analytics tell you and why they’re important.
- The insights you can glean from email marketing metrics.
- How to target audience segments from your web analytics.
- How to analyze your data to know what’s working (and what’s not).
Your nonprofit website is a powerful tool, and it will provide you with useful feedback if you simply understand how to decipher the web analytics that can help you make smart marketing decisions.
