Upcoming ENL Training:  




Upcoming Training in the Area:

Host: Harrisonburg – Rockingham Chamber of Commerce

Business Smarts – How to Harness the Power of Persuasion, Presented by Brooke Anderson

Friday, September 13, 8:00a.m. – 9:30a.m.

JMU Ice House, 127 West Bruce Street, Harrisonburg, VA 22801

FREE to all attendees

Description: Every day in business you’re challenged with conveying the benefit of your product or service in a way that attracts the right customers. In this workshop you’ll learn four powerhouse elements that will elevate your messaging and bring your business to life for your audience like never before. You’ll leave with a roadmap that you can start using immediately and relieve the stress of trying to figure out if your messaging is on target. Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

CONTACT: Sheena Armentrout


Host: Association of Fundraising Professionals, Shenandoah Chapter

Evolutionary Governance in Revolutionary Times: Board Development and Engagement, Presented by Melissa Andrews.

Thursday, September 19, 11:45a.m. – 1:15p.m.

Workshop Luncheon at Blue Ridge Community College, Weyers Cave

$20.00 Members | $30.00 Guests | FREE for first-time Guests

CONTACT: Trisha Blosser


Upcoming Webinars: 

Host: Laura B. Poindexter

Get Your Local Business Found Online

Thursday, August 22, 1:00p.m. – 2:00p.m.

FREE to all attendees

Description: As a small business owner, you also need to be thinking proactively about how people are using search to find you. It won’t just happen. You need to be proactive about your local search presence. This information will be especially helpful for businesses with a physical location. We will review best practices and innovative strategies to get found by maximizing your online presence, keeping your website up to date, as well as using sites like Yelp!, Google My Business, and Alignable.

CONTACT: Laura B. Poindexter, (703)672-0233



Host: Nonprofit Marketing Guide

Level Up Your Nonprofit Marketing: A Five Step Guide to Increasing Your Effectiveness, Presented by Kivi Leroux Miller

Thursday, August 29, 1:00p.m. – 2:00p.m.

FREE to all attendees

CONTACT: Kivi Leroux Miller



Host: Laura B. Poindexter

No Magic Bullet for Social Media Marketing

Thursday, September 5, 1:00p.m. – 2:00p.m.  & Wednesday, September 11, 9:30a.m. – 11:00 a.m.

FREE to all attendees

Description: Join me to learn the four keys for developing an effective Social Media Marketing strategy. The exact plan I’ve used with my clients to get exponential engagement and ongoing reach without posting every day. We’ll review the top social networks and what strategies work best for each.

You’ll also learn:

  • How to choose if a social media platform is right for your organization
  • How to avoid the six mistakes most organizations make with social media
  • How to integrate social media with your other marketing efforts
  • How to measure if your efforts are working

Whether you’ve been marketing with social media for a while or this is all new to you, you will walk away with a solid plan you can follow to get engagement with an effective social media marketing strategy.

CONTACT: Laura B. Poindexter, (703)672-0233